Keeping Tabs On the Competition
Customer research and competitive intelligence are usually viewed as two separate entities. Moreover, while Voice of the Customer (VOC) research – including customer satisfaction data, account retention interviews, win/loss analysis, and more – is prevalent at companies of all sizes, few organizations have a formal, systematic process in place for collecting and disseminating competitive intelligence. Yet this information is crucial for sales reps to do their jobs well....read more.
1 comment:
Thanks for mentioning the SellingPower article. I appreciate more voices talking about CI, VOC and making changes that matter.
If you would like to see the actual webinar that we broadcast (and was covered by SellingPower) please come to www.primary-intel.com. The webinar link is on the home page.
Thanks,
Chris
VP Marketing
Primary Intelligence
801-838-9600 x5050
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