Watch Your Language!

By Jim Cathcart

Who taught you to talk like you do? When it comes to your sales language; chances are good it was your sales manager–your first one. For generations now we have been talking about selling from the viewpoint of the Industrial Era. We have seen businesses as machines and accordingly we have "re-engineered" them, "systematized" them, and more. Our premise has been that businesses are things. So when it comes to selling we have such endearing terminology as "Closing" sales, making "Cold" calls,...read more.