Strategic Lead Generation

A mentor and great sales leader contacted me recently to send over a document about strategic lead generation. Brian Berlin who I reported to when he was the VP of America Sales at Phoenix Technologies (PTEC) now works for Mansfield Sales Partners an outsourced sales management and lead generation company.

For those that want to read the document, click here.


Summary
The goal of lead generation is the creation of more selling opportunities. Therefore, lead generation is a critical subset of a company’s sales and marketing strategy, and must be carefully managed in order to ensure the sales team is in front of qualified buyers, selling and closing. By coupling this process with guidance from and close interaction with senior sales management, companies are able to achieve a much higher productivity rate with their sales programs.

About Mansfield Sales Partners - MSP is a leader in outsourced sales management and lead generation for early stage companies and companies going through product portfolio changes. Our consultants are determined to help our clients build a scalable, sustainable sales model and drive increased revenue. To learn more, visit the website: www.mansfieldsp.com.